The NY Times published an article on Dec 5, covering BzzAgent,
a 3 year old Boston Company specializing on “word-of-mouth marketing”
campaigns. The small firm has been especially successful in creating
word-of-mouth campaigns all over the US
for companies like AL Fresco, Penguin Publishing, Ralph Lauren and Lee
Jeans. By recruiting passionate “bzz-agents”, who recommends colleagues
and friends to buy a particular product (without them knowing it) Bzz
Agent have managed to raise the sales and created an awareness for many
of their clients.
I find particular interesting with this phenomenon, it that non of the
Bzz-agent are motivated by money (the are not being paid) and their
motivation seems to stem from being able to get a first glimpse of a
new product before anybody else does, interacting with strangers
talking about things they really like and the feeling of being a part
of something special
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