Business 2.0 has a very good article on Neuromarketing. Having a background in psychology I have always been fascinated by what goes on in our brains when exposed to adversing etc. The British firm Neuroco is helping world-class advertisers to make their pitches more effective. The button line here is understanding the role that emotion plays in rational-decision making. This is a major breakthrough since in the past that role was thought to be limited. One lesson that advertisers can learn according to Stanford University communications professor Byron Reeves is:
“If you are transmitting a brand message or delivering a product claim, you don’t can’t to do it during the emotionally aroused phase”. Instead, you might do it right afterwards, when the brain is primed to receive new information”.
Sounds pretty scary and manipulative – doesn’t it, but then again, isn’t that the purpose of advertising?
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