http://netjacobsson.com/2006/01/17/google-going-radio-or-is-that-google-in-your-ears/ Thu, 08 Oct 2009 22:41:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://netjacobsson.com/2006/01/17/google-going-radio-or-is-that-google-in-your-ears/comment-page-1/#comment-737 Uri L. Wed, 18 Jan 2006 12:45:33 +0000 http://netjacobsson.com/?p=543#comment-737 I watched dMarc closely around a year ago, from the aspect of understanding their datacasting system - the wireless channel they are using to distribute the ads and greetings through FM subcarrier. Back then, when Microsoft launched their SPOT initiative (small devices that receive data wirelessly through FM subcarrier) - dMarc were one of the players in the FM sub market. The focus then was at infotainment and telematics messages, rather then ads. Well, it appears that the googleplex factor can bring luck - if you got good real-estate that's ready for advertising. I watched dMarc closely around a year ago, from the aspect of understanding their datacasting system – the wireless channel they are using to distribute the ads and greetings through FM subcarrier.
Back then, when Microsoft launched their SPOT initiative (small devices that receive data wirelessly through FM subcarrier) – dMarc were one of the players in the FM sub market.
The focus then was at infotainment and telematics messages, rather then ads.
Well, it appears that the googleplex factor can bring luck – if you got good real-estate that’s ready for advertising.

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