Twentieth Century Fox has created a viral marketing campaign targeting the youth audience ahead of the release of its animated film ‘Ice Age 2‘ on 7 April. On their campaign sie named blingmysid.com fans can dress the main charachter Sid the Sloth, in all kinds of outifts. Users can then nominate the best creation and send it to friends by email. Looks ok but a bit lame in my opinion, but as always its up to the fans to decide if this goes viral or not…Via New Media Age.
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