According to a fresh Industry Note from Piper Jaffray, strength in advertising suggest a robus year ahead in China. Although both online as well as other channels of advertsing appears to be strong, online seems to be gainging share from traditional media such as print. Piper Jaffray, also reports that although Beijing Olympics is still two years away, the buzz is already taking place, and this might serve as a catalyst for increased advertiser spending. The most important factor will be increased consumer spending on FMCG (fast moving consumer goods). Search will be another strong beneficiary of the growth as more online content and transaction based companies turn to search. (guess if Maxthon will benefit from this….). I attached some key China Statistics from 2005, that might be of interest.
Tags: China Tags: Advertising Tags: Piper Jaffray Tags: Online Tags: Search Tags: Maxthon Tags: Beijing Olympics
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