Ad Age tells us that that according to a study done by Frank N. Magid Associates ,among those actually planning to purchase a video iPod, 72% said they would be more likely to download a TV program in exchange for watching an ad. The Magid study surveyed 798 iPod owners between the ages of 12 and 55.
“It appears that the option to download content of choice for free will dramatically increase interest in purchasing a video iPod, thus potentially increasing video iPod sales and penetration,” the study concluded.
Adrants, says that this shows that people are cheap. Don’ t know about that, it seems to me that they are just smart. Why pay for something is some advertiser can?
If you enjoyed this article, please consider sharing it!
Follow me!
