Disruptive Media Threatening TV

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Here’s an interesting survey (and very worrying if you are a Broadcaster):

  •  Last Wednesday, BBC1 sank to its lowest peak-time rating.
  •  ITV revealed that its audience for ITV1 had slumped by 8 per cent and its advertising revenue was down by £50 million, ‘principally due to the rapid take-up of digital multi-channel television’.
  • A survey by Google found that the average Briton now spends around 164 minutes online every day, compared with 148 minutes watching television.

Disruptive media is stealing the eyeballs from the dumb box, the music and publishing industry has already been feeling this for a while and next on the list is the movie industry. Long live the disruptive media revolution!

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