Riya‘s founder and CEO Munjal Shah, has written a fantastic account for the launch of Riya. The first post “Episode 1: March 21 6am PST to March 28 6am” is a great account of all the ups and downs a start-up goes through during its launch. I think that many of us really can identify ourselves with his story. No sleep, a lot of nervs, stress and satisfaction. Shel thinks he should write a book about it. Why not? It’s really good. Waiting for Episode 2..

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