http://netjacobsson.com/2007/02/25/new-researchthe-user-revolution/ Thu, 08 Oct 2009 22:41:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://netjacobsson.com/2007/02/25/new-researchthe-user-revolution/comment-page-1/#comment-289 ma871zda Mon, 28 Apr 2008 20:20:50 +0000 http://netjacobsson.com/?p=143#comment-289 c611t c611t

]]> http://netjacobsson.com/2007/02/25/new-researchthe-user-revolution/comment-page-1/#comment-290 ma427zda Sun, 16 Dec 2007 17:28:05 +0000 http://netjacobsson.com/?p=143#comment-290 c792t c792t

]]> http://netjacobsson.com/2007/02/25/new-researchthe-user-revolution/comment-page-1/#comment-291 Net Thu, 01 Mar 2007 13:06:32 +0000 http://netjacobsson.com/?p=143#comment-291 I agree. However, I think they will have to skip the pre/post roll model - that is just to copy the T - and I dont think consumers will not have the same patience for that model on the web... I agree. However, I think they will have to skip the pre/post roll model – that is just to copy the T – and I dont think consumers will not have the same patience for that model on the web…

]]> http://netjacobsson.com/2007/02/25/new-researchthe-user-revolution/comment-page-1/#comment-292 Kimberly Wed, 28 Feb 2007 22:22:04 +0000 http://netjacobsson.com/?p=143#comment-292 I think they are right about "video ads" being the net big wave of spending on the internet. That will signal the real big shift from TV to the web -- and it will be an even more valuable form of video ads, because (unlike TiVo-ed tv) you can't skip video ads on the web: http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2006/12/television_with.html (Yet.) So, unskippable video ads. The ad industry will fully embrace that, for sure. - Kimberly I think they are right about “video ads” being the net big wave of spending on the internet. That will signal the real big shift from TV to the web — and it will be an even more valuable form of video ads, because (unlike TiVo-ed tv) you can’t skip video ads on the web:
http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2006/12/television_with.html
(Yet.)
So, unskippable video ads. The ad industry will fully embrace that, for sure.
- Kimberly

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