I am very excited to announce that I recently joined AuroraFeint‘s Advisory Board. Aurora Feint is the company behind the tremendously popular Massive Multiplayer iPhone game, Aurora Feint and more importantly, behind OpenFeint the Social Gaming Platform for the iPhone that recently announced OpenFeint 2.0 in connection with the WWDC covered by Techcrunch.

I’m very impressed by how the two creators of AuroraFeint, Daniella Cassley and Jason Citron managed to develop such a great game and then move to a social gaming platform in no-time signing up popular titles like: Pocket God, SticksWars, MyBrute, Knights On Rush, iDracula, EpicPetWars, Ankagua3D, KnowitAll, Optime 4 in a row, Sneezies and many more. Over 3 million users have now joined the OpenFeint social community.

What is then OpenFeint 2.0 and why should you care? Well, if you’re an iphone game developer you have probably realized how increasingly difficult it has become to be discovered in the iphone app store. Just as social discovery through friends and people you care about drove the usage and engagement of applications on Facebook, it’s going to become very important for games on the iPhone. Through social discovery, your friends become the filter for what is relevant and important to you in a sea of clutter. People are more likely to download applications and play games if they discover that their friends are using them.

OpenFeint 2.0 is really all about answering the question What Are My Friend’s Playing?‘
in a myriad of ways. The developers of Aurora Feint has taken every
piece of OpenFeint and injected a healthy dose of Friends into it.
Every page you look at, from a game’s iPromote page to your
achievements list, has social context.

iPhone games that have integrated OpenFeint have seen a significant boost in sales as a result of the social discovery features embedded in the platform. The developers I met with are very excited about OpenFeint 2.0 and what an impact it will have on their games in terms of user-engagement and the fact that you don’t have to worry about developing leaderboards, achievements, profiles, chat rooms and friends list imported from social networks. The best of all is that it only takes around 30 minutes to integrate.

Since I had the privilige to work on Facebook Connect related stuff while at Facebook before it was rolled out in the open, I am very excited to see that through OpenFeint 2.0 game developers get full Facebook Connect integration as well as Twitter and MySpace integration – winn!

So if you’re an iphone developer that want to provide your game with some powerful social plumbing and boost your sales don’t hesitate go here now: OpenFeint and if you want to get in touch with the team at AuroraFeint – feel free to reach out to me directly.

Click here to get OpenFeint now.