netjacobsson.com » Hyper Happen

Exclusive Launch : The Passenger by Nokia

Net — Thu, 15 Feb 2007 15:15:42 +0000

Since I have been working together with the London-based interactive agency Hyper Happen on a number of projects, and been loosely involved as an advisor on this one, I’ve got an exclusive preview of Nokia’s new ground-breaking piece of marketing.

In the passenger, Nokia shows a new way for users to control video on the web. To support its push to be part of the growing in-car communications market, Nokia has released a super cool site which has been developed to take interactive video to the next level.

The story:

A mysterious woman is in need of your services. She needs to reach three addresses in Paris in a short amount of time. It is going to take all your driving talents to get her to her destinations.

‘The Passenger’ experience sets the viewer in the murky ‘film noir’ world of night time Paris. The video is superb, fun and coupled with great interaction.

Along the way, you have to utilise the functions of the Nokia Multimedia Car Kit CK-20W in order to reach the destination and get the pay-off of the final scene. And if you drive the wrong way, you’ll find yourself insulted by the the rude Femme Fatal in your back seat. Who reminds me of Meryl Streep in the Devil wears Prada..

Background:

The driving footage was shot with a car-mounted camera in all the streets of the iIle de St. Louis over 3 nights in November 2006, with additional scenes filmed at the Tour Eiffel, the Arc de Triomphe and the Heliport de Paris.

Daniel Goodall, Digital Marketing Manager for Enhancement Products at Nokia says that “The Passenger’ mixes video and gameplay in a way that we don’t think has happened before. All the driving is real video, real streets and fully controlled by the user”. I find it really a creative way of promoting a mobile GPS device since it puts you in the right context immediately and is fun at the same time.

‘The Passenger’ concept has been developed in conjunction with digital strategy agency Hyper Happen, working with Fuel Industries & Karbon Arc on the game engine build and video production.This is actually the phone I have been waiting for since I all the time find myself renting a Garmin GPS every time I travel to California. With this kit, it’s just plug and play

Nokia – you know how to reach me…;)

Technorati Tags: Advertising, CK-20W, Fuel Industries, GPS, Hyper Happen, Karbon Arc, Nokia, Paris, Mobile , The Passenger

Me in New Media Age

Net — Wed, 15 Feb 2006 13:22:03 +0000

New Media Age (19.01.06) published a piece on Samsung Anyfilms project, mentiones me and my role in this exciting project. The article is for subcribers only, but here is what it said:

Samsung promotes short-film initiative via blogs and Yahoo!

Samsung has launched an online campaign to promote its multi-million-pound AnyFilms short films for mobile and Internet initiative, using blogging, messageboard marketing and search marketing. The company has also secured Yahoo! as its global media partner to promote the AnyFilms project. The online campaign has been developed by Hyper Happen, a joint venture between creative agency Fallon and strategic planning consultancy Naked Communications, to seed interest in AnyFilms ahead of any future above-the-line marketing activity.

AnyFilms, launched in December, is designed to position Samsung as a leading brand in mobile entertainment. The site features short films that can be viewed on mobiles or online, by Hollywood directors Joel Murray, Alex Merkin and Mark Dippe. A separate interactive film enables users to tailor the way they understand the content by providing 11,000 different ways to view the film.

The initiative has been developed by Hyper Happen alongside New York agencies MFP, First Look and Burger King Subservient Chicken creator Barbican Group, plus Tokyo agency Drill.

Hyper Happen has tied up with Israeli A-list blogger Netanel Jacobssen to kick-start the online campaign. The agency views such bloggers as key to effective blog marketing, enabling trusted links to spread.

“Blog marketing can go horribly wrong, so it’s crucial to work with bloggers who are linked in and trusted by all the A-list bloggers,” said Hyper Happen partner Brad Fairhead.

Messageboard marketing has been used to stimulate conversation and debate of the AnyFilms initiative. The Yahoo! media deal goes beyond straightforward banner promotion to include editorial coverage of AnyFilms throughout the site.

Finally, a search marketing campaign covers keywords such as ‘cool content’ and ‘mobile movies’.

“Samsung has taken a big leap with this campaign,” said Fairhead. “It could have just gone with a normal banner campaign. What we’re doing is risky as it could have fallen flat.”

Well, I don’t know about the ” A-list blogger” part, however, it is alway nice to get recognition for what you do.

Today I Become the Offical Anyfilms Blogger For Samsung Mobile

Net — Fri, 10 Feb 2006 09:31:32 +0000

Anyfilms.net Blog on Yahoo 360

Today I offically become the “Anyfilms blogger“, on behalf of Samsung Mobile for the Anyfilms.net project through my cooperation with Hyper Happen on Yahoo 360. On the Anyfilms blog on Yahoo 360, I will discuss the cross over between cell phones and movie technology, and the future of movie making in general. Check it out for yourself, come join me in the discussion and let me know what you think.

Technorati Tags: Anyfilms.net, Anyfilms, Samsung , Samsung Moblie, Movies, Films, Mobile, Cell phones, Gadgets, Blogs, Yahoo, Yahoo 360, Hyper Happen, Media, Blogging

Celebrating One Year As A Blogger

Net — Tue, 07 Feb 2006 18:24:42 +0000

I have now passed my first year as a blogger and it has been an amazing year. This blog was born out of many requests that I got from working with various media agencies and start-ups on questions like: do you have any research on viral marketing? do you know of any company providing …? what media strategy do you suggest that we use on…? have your heard of..? We are looking to hire a talented person that..? What do you think of this business plan? Can you help us find investment for this new start-up? and many more. Instead of emailing ideas etc whenever it came up, I thought I just start a blog to share some of my experiences and know-how with my circle of contacts. However, I never dreamt of that it would turn into a business..

Here are some of the major take aways from my first year as a blogger.

Build a fantastic business network & made new friends
Helped companies in generating new business
Launched Samsung Mobiles “Anyfilms.Net” blog campaign through my cooperation with Hyper Happen.
Helped some talented people getting new jobs
Adviced media agencies on blog strategies, viral marketing and what makes people tick’
Connected people
Inspired others to blog too
Launched my company Mash Up Media – (MUM)
Connected start-ups with Venture Capitalists & vice versa
Made some money too

To sum up: I have learned a lot, got in touch with so many new and interesting people, helped other people with promoting their businesses and skills. If there is one thing I can say is that blogging is good for you and your business whatever you might be doing, just remember the famous line “Anything that you say, can and will be used against you…” so think twice before you post. BTW, stay tuned later over the next couple of days for a new blogging announcement.

Technorati Tags: Maxthon, Internet, Media, Blogs, We Media, Citizen Media, Citizen Journalism, Advertising, Anyfilms, Samsung Mobile, Business Developent, Blogvertising, Online Media, Hyper Happen, Networking, Mashups, Mashup Media