Ethnic-themed ringtones are becoming big business. Masttones.com just came out with the first ever ethnic market trends for ringtones. Surprisingly, the top selling ringtones were from Punjabi Bhangra songs and Bollywood films. Four of the top five downloaded ringtones were from albums released by labels with no connection to Bollywood, and three of the top five were Punjabi Bhangra songs. Due to its popularity as dance or party music, Bhangra is often called the hip-hop of South Asia. Now, that is Masala for my ears!
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