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Dinner in Tel Aviv with Techcrunch |
Here’s a group picture from the Techcrunch dinner in Tel Aviv. From the right, Michel Arrington (look he’s got Maxthon on a U3 key around the neck!). I’m the happy guy between Michael and Ouriel.
Twentieth Century Fox has created a viral marketing campaign targeting the youth audience ahead of the release of its animated film ‘Ice Age 2‘ on 7 April. On their campaign sie named blingmysid.com fans can dress the main charachter Sid the Sloth, in all kinds of outifts. Users can then nominate the best creation and send it to friends by email. Looks ok but a bit lame in my opinion, but as always its up to the fans to decide if this goes viral or not…Via New Media Age.
Today when I when to the gym to for my daily dose of self-inflicted pain, I was listening to The Chris Evans Show (a weekly radio show from BBC‘s Radio 2, also available as a Podcast) on my iPod, when it just occurred to me why I love Podast’s and what I love about Podcasting. Simply because I love Radio – and have always done. Podcasting has simply made some of the best radio shows available for download and consumption at anytime. So then, what makes a good Podcast? There are so many Podcast available out there, and to be honest, most of the are quite boring unless you love to hear to geeks talking for 40 minutes about RSS. Most Podcast’s simply lack either an entertaining voice or good enough sound quality to make listening worthwhile. But while I was listening to Chris Evans, I realized that what makes a good Podcast:
- an interesting, engaging and entertaining VOICE
- humour
- an interesting subject
Most podcasters unfortunately fails here – the are simply dead boring and don’t understand the value of the VOICE. My favourite Podcasts at the moment are:
- The Chris Evans Show – because it is so fun & entertaining
- The Daily Source Code – entertaining & Podcast relevant content
- Shrink Rap Radio – Psychology meets Podcasting, top quality content
- NPR’s On The Media – great weekly media round-up
- In The Groove, Jazz and Beyond -a fantastic jazz Podcast
- NPR Books – interesting book reviews
- For Immediate Release – Good update on what’s cooking in the PR world
Although Podcasting like blogs has opened up the world for anybody who has something or noting to say, and in that sense lowered the barrier for publishing, I believe that very few will be make it in the long run. Just like blogging in the near future probably will be a part of the traditional media, I think the professional broadcasters will be dominating the future of Podcasting. However, there will be some “amateur podcasters” that will break through thanks to the democratic broadcasting tool Podcasting is, but they will eventually be snapped up by the big media guys and join the traditional media establishment. But again, they will make it because: they are entertaining, engaging and has a great voice…
Technorati Tags: Podcasting, Podcast, Chris Evans, Adam Curry, Daily Source Code, Radio, BBC , Jazz, Shrink Rap Radio, NPR, Books, FIR
Guy Kawasaki from “Let the good times roll”, by provides us with some valuable advice about the art of creating a community. Having been involved in quite a few “community building companies”, I think that Maxthon by far exceeds them all. The thriving, ever growing and passionate Maxthon community is build by users and with users around one common interest, namely creating the best possible browsing experience out there. Just to get a feel of the Maxthon community read Ron White’s article in Network Computing to get a feel..
Maxthon has several sites initiated and build by community members themselves from plug-in-sites, skins-sites, help-sites, to blogs sites and Wikis‘ and much more. The art of creating a community is, to constantly nurture it, let is develop by itself as an ever changing organic being. However, just as every beautiful garden needs the caring touch of a gardener – so a community needs the caring hand of its community builder.
Like Guy rightfully points out – it is very important to stimulate the discourse and not try to play down critical voices from within the community on stuff you’re doing. There will always be people who don’t approve of what your are doing etc, but ignoring critical voices from you community, is like not listening to one of your family members. Hey, they are part of the family, and many times the reason for why your company reached where it reached – you listen to your family don’t you?
Technorati Tags: Guy Kawasaki, Community, Maxthon, Let the good times roll
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Today I offically become the “Anyfilms blogger“, on behalf of Samsung Mobile for the Anyfilms.net project through my cooperation with Hyper Happen on Yahoo 360. On the Anyfilms blog on Yahoo 360, I will discuss the cross over between cell phones and movie technology, and the future of movie making in general. Check it out for yourself, come join me in the discussion and let me know what you think.
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Technorati Tags: Anyfilms.net, Anyfilms, Samsung , Samsung Moblie, Movies, Films, Mobile, Cell phones, Gadgets, Blogs, Yahoo, Yahoo 360, Hyper Happen, Media, Blogging
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TooDou – Video & Podcast Sharing From China |
TooDou is a cool & intersting Video and Podcasting sharing thing from China. Looks very promising. Like I previously mentioned – watch out for China. A lot of good stuff is cooking there..
Technorati Tags: Internet, Media, China, We Media, Citizen Media, Podcast, Video, Music, mp3, Movies, Sharing, Youtube, web2.0
I have now passed my first year as a blogger and it has been an amazing year. This blog was born out of many requests that I got from working with various media agencies and start-ups on questions like: do you have any research on viral marketing? do you know of any company providing …? what media strategy do you suggest that we use on…? have your heard of..? We are looking to hire a talented person that..? What do you think of this business plan? Can you help us find investment for this new start-up? and many more. Instead of emailing ideas etc whenever it came up, I thought I just start a blog to share some of my experiences and know-how with my circle of contacts. However, I never dreamt of that it would turn into a business..
Here are some of the major take aways from my first year as a blogger.
- Build a fantastic business network & made new friends
- Helped companies in generating new business
- Launched Samsung Mobiles “Anyfilms.Net” blog campaign through my cooperation with Hyper Happen.
- Helped some talented people getting new jobs
- Adviced media agencies on blog strategies, viral marketing and what makes people tick’
- Connected people
- Inspired others to blog too
- Launched my company Mash Up Media – (MUM)
- Connected start-ups with Venture Capitalists & vice versa
- Made some money too
To sum up: I have learned a lot, got in touch with so many new and interesting people, helped other people with promoting their businesses and skills. If there is one thing I can say is that blogging is good for you and your business whatever you might be doing, just remember the famous line “Anything that you say, can and will be used against you…” so think twice before you post. BTW, stay tuned later over the next couple of days for a new blogging announcement.
Technorati Tags: Maxthon, Internet, Media, Blogs, We Media, Citizen Media, Citizen Journalism, Advertising, Anyfilms, Samsung Mobile, Business Developent, Blogvertising, Online Media, Hyper Happen, Networking, Mashups, Mashup Media
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Guess the Danes never thought about word of mouth.. |
Dry Bones captured the thoughts behind the decision of publishing the Muhammad Cartoon in the Danish paper Jyllands Posten.
Regardless of whether you attended the Huber Burda’s Digital Lifestyle Day last week (as I did) you might enjoy what Go Flock Yourself has to say after having watched the video from “Cool Tech from a Hot Country”. Hilarious! Say no more…
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