This is becoming funnier and funnier. Loic just posted his RunCast with comments and and a new challenge to me as a follow-up from my previous Outsourcing My Life 2. Now I have been challenged to comment on Le Web 3 in RunCast format too! Don’t worry. A RunCast with Outsourcing My Life 3 will come too now with comments on Le Web 3.
And Loic, what about turning peoples VideoCast on Le Web 3 into an actual Advisory Cast Board?
Stay tuned to the RunCast, SwimCast and PoolCast too..
Technorati Tags: loiclemeur , leweb3 , netanel , outsourcing, entrepreneurs, video
Since I have been working together with the London-based interactive agency Hyper Happen on a number of projects, and been loosely involved as an advisor on this one, I’ve got an exclusive preview of Nokia’s new ground-breaking piece of marketing.
In the passenger, Nokia shows a new way for users to control video on the web. To support its push to be part of the growing in-car communications market, Nokia has released a super cool site which has been developed to take interactive video to the next level.
The story:
A mysterious woman is in need of your services. She needs to reach three addresses in Paris in a short amount of time. It is going to take all your driving talents to get her to her destinations.
‘The Passenger’ experience sets the viewer in the murky ‘film noir’ world of night time Paris. The video is superb, fun and coupled with great interaction.
Along the way, you have to utilise the functions of the Nokia Multimedia Car Kit CK-20W in order to reach the destination and get the pay-off of the final scene. And if you drive the wrong way, you’ll find yourself insulted by the the rude Femme Fatal in your back seat. Who reminds me of Meryl Streep in the Devil wears Prada..
Background:
The driving footage was shot with a car-mounted camera in all the streets of the iIle de St. Louis over 3 nights in November 2006, with additional scenes filmed at the Tour Eiffel, the Arc de Triomphe and the Heliport de Paris.
Daniel Goodall, Digital Marketing Manager for Enhancement Products at Nokia says that “The Passenger’ mixes video and gameplay in a way that we don’t think has happened before. All the driving is real video, real streets and fully controlled by the user”. I find it really a creative way of promoting a mobile GPS device since it puts you in the right context immediately and is fun at the same time.
‘The Passenger’ concept has been developed in conjunction with digital strategy agency Hyper Happen, working with Fuel Industries & Karbon Arc on the game engine build and video production.This is actually the phone I have been waiting for since I all the time find myself renting a Garmin GPS every time I travel to California. With this kit, it’s just plug and play 
Nokia – you know how to reach me…;)
Technorati Tags: Advertising, CK-20W, Fuel Industries, GPS, Hyper Happen, Karbon Arc, Nokia, Paris, Mobile , The Passenger
This is quite amusing. It seems that the interview I gave to ReadWriteWeb a few days ago have stirred up quite some emotions. Believe it or not, Linux Journal calls Maxthon The Real Firefox-Killer...
For the real challenger comes not from Microsoft directly; instead, it’s from a new browser that uses IE’s rendering engine, Trident, but which is produced completely independently of the company. This means that it can offer all the "benefits" of 100% compatibility with what is still the dominant Internet browser, together with a host of real improvements - some of which go beyond even Firefox. This new competitor is called Maxthon..
Interesting take. I couldn’t agree more with the author. Besides the fact that we are not fighting any browser war. We are just a very good alternative. There is plenty of space for all of us, just like there is a market for more than Ford and Volvo..
BTW, read the comments – quite interesting..
Maxthon for Linux anybody?
Technorati Tags: Maxthon, Linux, IE7, Browsers, Linux Journal, Firefox, Technology
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