Piper Jaffray held their third Annual China Internet & Technology Conference in Beijing last week. From the discussions & presentations held at the conference, the following key take aways emerged:

1. The economy is less of a risk, compared with last year
2. Leaders are emerging within the sector
3. Companies are more realistic about market opportunity and margin leverage
4. Regulation is helping moderate growth rate, preventing potential bubbles
5. New areas are emerging in blogs, social networking, etc.
6. Adoption of advertising and online medium by small businesses is increasing
7. Local companies enjoy home-grown advantage

Focus Media and Ctrip are emerging as leaders, Baidu and TOM Group as well. Baidu is dominating search and Google will have a difficult and uphill struggle in challenging Baidus domination. Online advertising is expecting to grow 35-40% during 2006 (an amazing oppertunity here). What I find particulariy interesting is the new areas that are emerging in blogs and social networking. According to Piper Jaffray, blogging is the big new trend catching on very rapidly. They also believe that it will continue to grow, and the existing players such as Bokee, Blog CN, Sina and surprise: MSN Spaces are likely to be market leaders. Other rapidly growing companies are: online match making, phone agencies and travel search engines.

Against this background I must say that Maxthon is very well positioned in China, we are already driving a huge percentage of Baidu’s search traffic, we are the second biggest browser in China and our user growth in China (as well as outside of) are just exploading.

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I have now passed my first year as a blogger and it has been an amazing year. This blog was born out of many requests that I got from working with various media agencies and start-ups on questions like: do you have any research on viral marketing? do you know of any company providing …? what media strategy do you suggest that we use on…? have your heard of..? We are looking to hire a talented person that..? What do you think of this business plan? Can you help us find investment for this new start-up? and many more. Instead of emailing ideas etc whenever it came up, I thought I just start a blog to share some of my experiences and know-how with my circle of contacts. However, I never dreamt of that it would turn into a business..

Here are some of the major take aways from my first year as a blogger.

  1. Build a fantastic business network & made new friends
  2. Helped companies in generating new business
  3. Launched Samsung MobilesAnyfilms.Netblog campaign through my cooperation with Hyper Happen.
  4. Helped some talented people getting new jobs
  5. Adviced media agencies on blog strategies, viral marketing and what makes people tick’
  6. Connected people
  7. Inspired others to blog too
  8. Launched my company Mash Up Media – (MUM)
  9. Connected start-ups with Venture Capitalists & vice versa
  10. Made some money too

To sum up: I have learned a lot, got in touch with so many new and interesting people, helped other people with promoting their businesses and skills. If there is one thing I can say is that blogging is good for you and your business whatever you might be doing, just remember the famous line “Anything that you say, can and will be used against you…” so think twice before you post. BTW, stay tuned later over the next couple of days for a new blogging announcement.

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