Samsung promotes short-film initiative via blogs and Yahoo!
Samsung has launched an online campaign to promote its multi-million-pound [...]
Samsung promotes short-film initiative via blogs and Yahoo!
Samsung has launched an online campaign to promote its multi-million-pound AnyFilms short films for mobile and Internet initiative, using blogging, messageboard marketing and search marketing. The company has also secured Yahoo! as its global media partner to promote the AnyFilms project. The online campaign has been developed by Hyper Happen, a joint venture between creative agency Fallon and strategic planning consultancy Naked Communications, to seed interest in AnyFilms ahead of any future above-the-line marketing activity.
AnyFilms, launched in December, is designed to position Samsung as a leading brand in mobile entertainment. The site features short films that can be viewed on mobiles or online, by Hollywood directors Joel Murray, Alex Merkin and Mark Dippe. A separate interactive film enables users to tailor the way they understand the content by providing 11,000 different ways to view the film.
Hyper Happen has tied up with Israeli A-list blogger Netanel Jacobssen to kick-start the online campaign. The agency views such bloggers as key to effective blog marketing, enabling trusted links to spread.
“Blog marketing can go horribly wrong, so it’s crucial to work with bloggers who are linked in and trusted by all the A-list bloggers,” said Hyper Happen partner Brad Fairhead.
Messageboard marketing has been used to stimulate conversation and debate of the AnyFilms initiative. The Yahoo! media deal goes beyond straightforward banner promotion to include editorial coverage of AnyFilms throughout the site.
Finally, a search marketing campaign covers keywords such as ‘cool content’ and ‘mobile movies’.
“Samsung has taken a big leap with this campaign,” said Fairhead. “It could have just gone with a normal banner campaign. What we’re doing is risky as it could have fallen flat.”
Well, I don’t know about the ” A-list blogger” part, however, it is alway nice to get recognition for what you do.
It seems like Scoble have nothing better to do over at Microsoft today than inventing a new word (brrreeeport), then tag it and see what happens. BTW, the brrreeeport sounds extremely familiar to a certain bodily sound that Adam Curry happens to let loose in the Daily Source Code on a regular basis like a 30 second spot…sponsored by (oh you know by whoom..). The worst thing is that even I find myself writing a post on it..Is this the sad true state of the blogosphere today, or is it just what makes people tick’?
Looking at the more serious side of it (if there is any..) when I was running a blog campaign for Samsung Mobile’s Anyfilms.net some time ago, I noticed that Google Blog Search by far out numbered Technorati and the others in tracking the posts. Technorati turned out to be really disappointing as a reliable tracking tool (which was a pity since I really like their service). The big surprise however, was MSN Search tracking far more blogs with the tag “anyfilms” than the others (after Google of course).
Technorati Tags: Brrreeeport, Technorati, Google, MSN Search, Scoble, Microsoft, Tags, Search, Tracking, Blogs, Blogging, Adam Curry, Daily Source Code, Samsung Mobile, Samsung, Mobile, Anyfilms, Video, Film, Movies
Today I offically become the “Anyfilms blogger“, on behalf of Samsung Mobile for the Anyfilms.net project through my cooperation with Hyper Happen on Yahoo 360. On the Anyfilms blog on Yahoo 360, I will discuss the cross over between cell phones and movie technology, and the future of movie making in general. Check it out for yourself, come join me in the discussion and let me know what you think.
I have now passed my first year as a blogger and it has been an amazing year. This blog was born out of many requests that I got from working with various media agencies and start-ups on questions like: do you have any research on viral marketing? do you know of any company providing …? [...]
I have now passed my first year as a blogger and it has been an amazing year. This blog was born out of many requests that I got from working with various media agencies and start-ups on questions like: do you have any research on viral marketing? do you know of any company providing …? what media strategy do you suggest that we use on…? have your heard of..? We are looking to hire a talented person that..? What do you think of this business plan? Can you help us find investment for this new start-up? and many more. Instead of emailing ideas etc whenever it came up, I thought I just start a blog to share some of my experiences and know-how with my circle of contacts. However, I never dreamt of that it would turn into a business..
Here are some of the major take aways from my first year as a blogger.
- Build a fantastic business network & made new friends
- Helped companies in generating new business
- Launched Samsung Mobiles “Anyfilms.Net” blog campaign through my cooperation with Hyper Happen.
- Helped some talented people getting new jobs
- Adviced media agencies on blog strategies, viral marketing and what makes people tick’
- Connected people
- Inspired others to blog too
- Launched my company Mash Up Media – (MUM)
- Connected start-ups with Venture Capitalists & vice versa
- Made some money too
To sum up: I have learned a lot, got in touch with so many new and interesting people, helped other people with promoting their businesses and skills. If there is one thing I can say is that blogging is good for you and your business whatever you might be doing, just remember the famous line “Anything that you say, can and will be used against you…” so think twice before you post. BTW, stay tuned later over the next couple of days for a new blogging announcement.
Technorati Tags: Maxthon, Internet, Media, Blogs, We Media, Citizen Media, Citizen Journalism, Advertising, Anyfilms, Samsung Mobile, Business Developent, Blogvertising, Online Media, Hyper Happen, Networking, Mashups, Mashup Media
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