NPR’s All things considered , has a very interesting piece on Podcasting in China.
Like everything else Internet-related in China, podcasts are exploding in popularity. From film parodies to pornography, audio and video downloads are pushing the boundaries of the law and decency.
There is any interview with Irishman Ken Carroll started podcasting Chinese lessons just over five months ago. His learn-with-Ken podcasts now attract more than 10,000 visitors a day, making it China’s No. 3 most popular podcast show. Quite amazing.
Another interesting story is about the video spoof of an epic film by Chinese director Chen Kaige. His movie, The Promise had a cast of thousands and cost $40 million to make. It took one 32-year-old 
sound engineer just four days to turn the film into a laughing stock. He re-edited the movie into a 20-minute parody, titled The Bloody Case of the Steamed Bun.
Hu Ge, the spoof creator, said he never intended it to become an Internet phenomenon. The film “was very bad, so I thought it would be fun to parody it. When I finished my video, I gave it to friends. They passed it around and eventually it ended up on the Internet.”
A copyright violation or true media democracy ? What ever you say, it sure demonstrates the power of user generated (or should I rather call it “user edited content” ?) content and the power of word of mouth. Now no movie director is safe anymore, if people don’t like your movie, they’ll just make their own version or it., and who know perhaps even a better one..
Tags: NPRÂ Tags: All things considered Tags: Podcasting Tags: China Tags: Ken Caroll Tags: Chen Kaige Tags: The Promise Tags: The bloody case of the steamed Bun Tags: Hu Ge Tags: Word of mouth Tags: Consuer generated content Tags: Film Tags: Movie Tags: Media
Piper Jaffray held their third Annual China Internet & Technology Conference in Beijing last week. From the discussions & presentations held at the conference, the following key take aways emerged:
1. The economy is less of a risk, compared with last year
2. Leaders are emerging within the sector
3. Companies are more realistic about market opportunity and margin leverage
4. Regulation is helping moderate growth rate, preventing potential bubbles
5. New areas are emerging in blogs, social networking, etc.
6. Adoption of advertising and online medium by small businesses is increasing
7. Local companies enjoy home-grown advantage
Focus Media and Ctrip are emerging as leaders, Baidu and TOM Group as well. Baidu is dominating search and Google will have a difficult and uphill struggle in challenging Baidus domination. Online advertising is expecting to grow 35-40% during 2006 (an amazing oppertunity here). What I find particulariy interesting is the new areas that are emerging in blogs and social networking. According to Piper Jaffray, blogging is the big new trend catching on very rapidly. They also believe that it will continue to grow, and the existing players such as Bokee, Blog CN, Sina and surprise: MSN Spaces are likely to be market leaders. Other rapidly growing companies are: online match making, phone agencies and travel search engines.
Against this background I must say that Maxthon is very well positioned in China, we are already driving a huge percentage of Baidu’s search traffic, we are the second biggest browser in China and our user growth in China (as well as outside of) are just exploading.
Tags: Piper Jaffray Tags: China Tags: Internet Tags: Technology Tags: Focus Media Tags: Ctrip Tags: Baidu Tags: Tom Online Tags: Advertising Tags: BlogsTags: Social networks Tags: Bokee Tags: Blog CN Tags: Sina Tags: MSN Spaces Tags: Maxthon
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TooDou – Video & Podcast Sharing From China |
TooDou is a cool & intersting Video and Podcasting sharing thing from China. Looks very promising. Like I previously mentioned – watch out for China. A lot of good stuff is cooking there..
Technorati Tags: Internet, Media, China, We Media, Citizen Media, Podcast, Video, Music, mp3, Movies, Sharing, Youtube, web2.0
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