I am very delighted to announce that I just joined Plymedia’s Advisory Board. Plymedia is a great Israeli start-up and behind the super cool site BubblePly , that let’s you add bubbles, callouts’, sub-titles, links, – you name it, to any video you like and share it with the world.
The viral power of BubblyPly is staggering. People are uploading their videos, or adding bubble’s, comments and links to other people videos on YouTube and other video sharing sites. Naturally most people like to turn videos more into more funny and entertaining by adding all kinds of comments. But it has also become very popular for people to translate videos and create sub-titles to foreign language movies as well.
Another interesting usage of the Ply’s (that is what the bubbles or video layers are called) is for educational purposes. Personally I love the concept and can easily see how this will become very popular. As with all user-generated stuff, the users will show us best the way for how BubblePly should be used.
Plymedia was founded by Ben Enosh (serial entrepreneur, and amongst other things, co-founded Cyota Inc – an Internet security company that was sold last year to RSA for $145 million) Yuval Klein, David Markowitz, Yoni Silberberg and Miki Dotan. I was first introduced to them by Gil Dibner from Genesis Partners and was really impressed by their product, great team and vision.
Although the Online video space is getting really crowded, I believe that PlyMedia has a very good chance turn this into something very exciting.
Business model? Advertising my friends – advertising! I can definitely see how advertisers could flock to this..
And by the way, Plymedia is raising financing, so if you are a interested – feel free to get in touch with me to learn more.
Robert Young, a frequent guest columnist on OM Malik’s Blog, has written a very accurate description about the changing media landscape and the power balance between consumers and corporations. The post is called: Social Nets and the power of the URL.
According to Young, one of the most effective ways to measure the shifting balance of power between consumers and corporations it to look at the web as a huge collection of URL’s (I would call it the WebDNA), and then distinguish those URL’s that are controlled by corporations vs consumers.
Simply put, each and every URL should be viewed as a container for content that, in turn, can be distributed and redistributed. And the control of such distribution is increasingly in the hands of consumers, not corporations.
I like that precise definition, it really is what it all boils down to. That is why I prefer to call the URL’s for the WebDNA. Towards the end of the post he envisions the future of people powered community based-distribution networks:
Looking out several years, it’s not too difficult to envision a media landscape where the majority of traditional media distribution outlets reliant on the benefits of natural monopoly economics have largely been replaced with a highly-fragmented layer of people-powered community-based distribution networks.
I really believe that this is what we are going to see, in a way one could refer to “people-powered community-based distribution networks” as a true democratic economy, really even going beyond democracy in the sense that it is both empowering and rewarding the individual.
New York Times has a good write up about how user generated content and how it is changing the media landscape. The article’s conclusion, is that most amateurs are just happy for having their clips posted on sites for everybody to see. However, more and more media companies are offering prices [...]
New York Times has a good write up about how user generated content and how it is changing the media landscape. The article’s conclusion, is that most amateurs are just happy for having their clips posted on sites for everybody to see. However, more and more media companies are offering prices or even paying for user generated content. Even Yahoo is said to have signalized that it is moving away from creating its on content in favor of user generated material – and are willing to pay for it.
So what is so compelling about user-created material?
It is cheap
It taps into the social aspect of interactive media
But while user-generated materials can attract a lot of attention and drive a lot of traffic to sites like Myspace , the article points out that so far it has not been regarded as a winning format for major advertisers. Myspace is adding up to a million registered users a week, but has attracted little advertising reveune relative to its audience.
In response to this, Viacom’s chief executive, Tom Freston, is qouted saying, “It’s like inserting the advertising into a conversation between two people, and there are still a lot of questions about advertisers supporting user-created content.”
Still, I believe that there really is a good window of opportunity for user-generated content sites and networks over the coming two years, because at the end of the day, its one of the things that makes people tick’. We are all looking for a stage, for a little fame even if it is not on a American Idol format level, but rather amongs our own little circle of friends and peers.
Today I offically become the “Anyfilms blogger“, on behalf of Samsung Mobile for the Anyfilms.net project through my cooperation with Hyper Happen on Yahoo 360. On the Anyfilms blog on Yahoo 360, I will discuss the cross over between cell phones and movie technology, and the future of movie making in general. Check it out for yourself, come join me in the discussion and let me know what you think.
Sign up for my email list!